Scarlett Johansson and her associates. - Celebrities are reluctant to rely on artificial intelligence.
Celebrities and the tough questions surrounding artificial intelligence are becoming increasingly common. With technological advancements, new challenges arise, often centered around the ownership of publicly available content. Recently, movie star Scarlett Johansson threatened OpenAI, but the entire entertainment industry is starting to feel the impact. The relationship between celebrities and AI.
Johansson's concerns stemmed from the striking resemblance between her own voice and that of GPT-4 during its presentation. She believed she could hear her own voice in her role as a voiceover actress in the film "Her" (2013). OpenAI refuted this and released a statement explaining how voice-overs were chosen. They even provided documents to the "Washington Post" intended to prove that a different voice actor was hired for the role. Although this situation may avoid legal trouble, the issue seems to be here to stay.
In the case of OpenAI, at least a company accessible to celebrities like Johansson, stars have limited options against criminals equipped with AI. A notable example is actress Jennifer Lawrence, who had her nude photos stolen years ago and Deepfake pornography exists. She told the "Hollywood Reporter" in 2017 that she felt violated by the entire planet. Under these circumstances, those affected typically have no direct means of action, apart from filing a complaint against an unidentified individual.
Actor Tom Hanks had warned about the implications of AI a year ago in the "Adam Buxton" podcast, raising the question of who truly owns the rights to their own image if AI can create actors and actresses repeatedly, even beyond their demise.
The industry hasn't offered an answer to this question. Public figures and the public must rely on the responsibility of AI companies, which then temporarily restrict certain products. This is currently the situation with the video AI Sora by OpenAI, which was presented and in testing for several months. However, many are concerned about its implications. Hollywood producer Tyler Perry halted a 800-million-dollar studio expansion immediately after Sora's presentation.
Nicolas Cage also noticed the progress of the technology during his last "Superman" shoots. He mentioned in an interview with "Yahoo" that he spent just an hour in a room and saw himself as Superman witnessing the destruction of the universe. In the final product, he saw himself battling a giant spider and was surprised: "I've never done that." Although Cage said at the time that the tech did not involve the use of AI, but CGI (Computer Generated Imagery), he finds himself contemplating the future: "AI is a nightmare for me. It's so inhuman. It can't get any more inhuman than AI."
Read also:
- Caught up in the present: the end of "The Crown"
- Through New Year's Eve with TV shows
- What's next for the series hits?
- Which shows will be on?
Source: www.stern.de
