Turkey - Austria: European Championship round of 16 on YouTube
Due to the massive demand, MagentaTV unexpectedly live-streamed the EURO 2020 Round of 16 match between Turkey and Austria on YouTube. The fact that the game wasn't available for free viewing before the match had drawn criticism.
The Round of 16 match between Turkey and Austria was available for viewing without restrictions on the internet on Tuesday evening. The match was an exclusive production of MagentaTV, originally requiring a paid registration on Telekom's streaming service. Due to numerous new registrations for the game, there were waiting times, as social media reactions indicate. The provider decided to offer this alternative solution.
"The response to our exclusive Round of 16 match Turkey - Austria has been overwhelming and exceeds our expectations by far," MagentaTV stated. "Therefore, we are showing the game additionally in our digital waiting room, so that our customers don't miss a single second of the game while registering with MagentaTV. This also had the effect that even more interested parties visited our registration platform. The basis for the stream in the waiting room is YouTube."
The fact that the game wasn't available for free viewing, that is, neither on the publicly-funded broadcasters ARD and ZDF nor on RTL, had drawn criticism before the match. In Germany, there are around three million Turkish descent people. The background: MagentaTV is allowed to exclusively broadcast one Round of 16 match at the EURO 2020. The broadcasters did not disclose in which position each game was chosen. The ZDF opted for the German national team's match against Denmark. MagentaTV, when it was its turn, chose the match between Turkey and Austria.
- Despite the criticism for not making the Round of 16 match between Turkey and Austria available for free viewing before the game on publicly-funded broadcasters or RTL, MagentaTV decided to offer an alternative solution by streaming the match on YouTube in their digital waiting room.
- The unexpected live-streaming of the EURO 2020 Round of 16 match between Turkey and Austria on YouTube by MagentaTV became a topic of discussion on social media due to the demand and waiting times for new registrations on their streaming service.
- Despite the exclusive production and initial requirement for a paid registration on Telekom's streaming service, MagentaTV's decision to live-stream the Round of 16 match between Turkey and Austria on YouTube attracted a significant number of viewers, especially among the three million Turkish descent people in Germany.
