Professional American football league undergoes rebranding effort. - The American president welcomes the Kansas City Chiefs to the White House.
President Joe Biden played host to the Kansas City Chiefs, the Super Bowl champions, at the White House in Washington. Biden couldn't help but praise the football stars as "amazing." When the team surprised him with a helmet, he happily slipped it on, eliciting applause from the crowd.
Even more popular than the football stars, some might argue, is the team's superstar tight end, Travis Kelce. Kelce has made waves recently not only for his athletic prowess but also for his rumored relationship with music star Taylor Swift - who's a household name in the US. The 34-year-old attended numerous Chiefs games last season and even helped bring a ton of attention to the NFL. But she notably didn't show up alongside Kelce during their visit to the White House.
With their third Super Bowl win in five years secured in February, the Chiefs are on the verge of making history if they can take home the championship for a third time in a row. And Chiefs team owner Clark Hunt seems optimistic about this possibility, pointing out at the White House, "We had a great time here today, and we're looking forward to the challenge of making this an annual event."
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The rebranding effort of the NFL, the professional American football league, might gain more attention due to the government's potential involvement and the US President's support. Joe Biden praised the Kansas City Chiefs, who recently visited the White House in Washington, stating their players are "amazing." The NFL's popularity in the USA is undeniable, with even celebrities like Taylor Swift showing support by attending Chiefs games.
