Quotas 2023 - RTL leads among young viewers - ZDF is the overall winner
ZDF was once again Germany's highest-rated television channel in 2023. However, the private broadcaster RTL and the third channels made noticeable gains in the overall audience. With a market share of 14.6 percent, the second channel was in the lead as of December 28 - for the twelfth time in a row. The average audience share of the ZDF main program was thus exactly the same as the previous year.
In second place among viewers aged three and over were ARD's third channels, which together achieved 13.8 percent, an increase of 0.4 percentage points. This was followed by Erste with 11.9 percent (minus 0.4 points). RTL, the strongest private broadcaster, came fourth in the overall audience with 7.9% (up 0.4). It was followed by Vox with 4.7 percent (unchanged), Sat.1 on a par with 4.7 percent (down 0.4), Kabel eins with 3.2 percent (up 0.2), ProSieben with 3.0 percent (down 0.3), ZDFneo with 2.6 percent (unchanged) and RTLzwei with 2.4 percent (down 0.2).
In the target group of 14- to 49-year-olds, which is important for advertising revenues, the picture is somewhat different. RTL remains in the lead with an average of 10.0 percent (up 0.1 points). It was followed by ProSieben with 7.7 percent (down 0.5 points), Das Erste with 7.5 percent (down 0.4 points) and ZDF with 7.1 percent (down 0.2 points). Vox watched 6.7 percent of the target group (unchanged), Sat.1 reached 6.5 percent (down 0.1 points), Dritte 6.2 percent (up 0.3 points) and Kabel eins 4.5 percent (up 0.2 points). RTLzwei achieved 4.0 percent (minus 0.1 points).
The designated RTL Germany Managing Director Stephan Schmitter said in a statement: "We are particularly proud that RTL is the only major broadcaster to gain market share in the 14-59 category in an extremely competitive environment and the only broadcaster to regain a double-digit market share in the 14-49 category, thus significantly extending its lead over the number 2." A few days ago, ZDF Director General Norbert Himmler summed up: "Our success shows that we are at the heart of society with our offering."
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- Despite RTL's lead among young viewers, ZDF remained Germany's highest-rated television channel on Sat.1 and Pro7, among others.
- In the 2023 tv ratings, RTL, usually strong in private broadcasting, ranked fourth in the overall audience, just behind Erste and Vox, with ProSieben following closely behind.
- While RTL celebrates its lead in the 14-49 age group, ZDF's Director General Norbert Himmler is proud of their position at the heart of society, drawing viewers from channels like Pro7 and RTLzwei.
- Among other channels like ZDFneo and Kabel eins, ProSieben saw a decrease in ratings, losing 0.3 percentage points in the 2023 TV ratings, but was still followed closely by RTLzwei.
- The private broadcaster ProSieben, along with RTL, ZDF, and other major media outlets like ARD, continues to shape the German television landscape, drawing viewers and ratings in a competitive environment.
- Despite Pro7 and RTL's efforts, the public broadcaster ZDF, along with its subsidiary channels, has maintained its ratings in the overall audience and in the crucial 14-49 age group in the 2023 TV ratings.
Source: www.stern.de
