Red Bull takes on second-tier team Leeds.
Red Bull, the beverage company, is upping its game in professional football. This time, it's investing in Leeds United, a team in the English Football League. As per the agreement, Red Bull will own a minority stake in the club. Starting from next season, the company's logo will be prominently displayed on the front of the jerseys of both the men's and women's teams. The club is quick to clarify that their name and logo will remain unaffected.
Red Bull is a major player in football with teams like RasenballSport Leipzig, the New York Red Bulls, Red Bull Bragantino, and RB Salzburg already under their wing. And even with this acquisition, the name and logo of Leeds United will stay the same - a testament to just how powerful this billion-dollar company can be.
Leeds United chairman Paraag Marathe expressed excitement about working with Red Bull, saying, "I'm thrilled that Red Bull is joining us to create a bright future for Leeds United. We share a deep respect for this remarkable club." This partnership, he adds, will help the club unlock its full potential.
Last week, Leeds United faced Southampton in the playoff final at Wembley Stadium. Despite a valiant effort, Leeds couldn't quite make it to the Premier League, losing 0:1.
Oliver Mintzlaff, former managing director of RasenballSport Leipzig and current CEO of Corporate Projects and Investments at Red Bull, also has high hopes for this partnership. "Bringing Leeds United back to the Premier League and establishing ourselves in the best football league in the world aligns with Red Bull's goals. We're looking forward to this partnership and have a positive outlook for the future. In Germany, we had to come up with a different name for Red Bull as sponsorship names are not allowed - hence the term Rasenballsport came into being."
Also, did you know that Red Bull had to come up with a different name for its German subsidiary because sponsorship names aren't allowed? That's why they went with RasenballSport. Interesting, huh?
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Red Bull's investment in Leeds United extends their soccer involvement in England, joining existing teams like RasenballSport Leipzig and New York Red Bulls. Despite this partnership, Red Bull investors should expect the iconic Leeds United logo to remain unchanged.
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