Popular show achieves success - Netflix profits from "Bridgerton" in several ways.
The saga of "Bridgerton" is attracting millions of viewers once again - the historical series on Netflix, complete with glamorous costumes, lavish sets, and sensual love scenes. This show is so popular that it's been watched over 45 million times in its first four days. It's the perfect escape for viewers. And guess what? This is great news for Netflix.
Netflix has profited immensely from the "Bridgerton" phenomenon, according to "Manager Magazin." Not only the show, but also the products sold along with it. This streaming giant has turned "Bridgerton" into a global lifestyle brand with a savvy marketing approach. For instance, the Netflix website states, "Live your spring like a Bridgerton." Perhaps you've noticed this exhortation - you can purchase "Bridgerton" pajamas, swimsuits, coffee, or tea. And don't forget about "Bridgerton" leashes! Kate Bridgerton's beloved dog Newton would undoubtedly approve.
Netflix is also collaborating with external brands, primarily in the cosmetics and fashion sectors. Companies ranging from Lacoste to Primark are peddling "Bridgerton" merchandise. The exact earnings for these partnerships are a mystery, but the license fees for such collaborations have to be paid. The scope of the merchandise is impressive: The US trademark register boasts numerous registrations for "Bridgerton" products, from hairpins to golf headbands, to clothing for dogs.
Apart from these internal marketing tactics, there are also partnerships with external companies. Shondaland, the production company of series creator Shonda Rhimes, is also cashing in on the merchandise. When Rhimes secured a $100 million deal to leave television in 2017, her current earnings eclipse that amount. It seems that both parties are benefiting from this deal.
Moreover, these products and events are keeping the buzz about the series going. Fans will have to subscribe to Netflix for at least two months to watch the entire third season. The last four episodes were released in mid-June, two months after the first four episodes in mid-May. Piece by piece, Netflix is capitalizing on the hype, potentially boosting its subscriber count.
One final note - Shonda Rhimes' production company, Shondaland, is also profiting from selling merchandise. After poaching Rhimes for a whopping $100 million in 2017, both Netflix and Shondaland are reaping the financial rewards.
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The success of "Bridgerton" on Netflix has inspired Manager Magazine to explore the show's impact on the streaming giant's profits. Additionally, enjoying a cup of "Bridgerton"-themed tea could be a relaxing way for fans to immerse themselves further into the series' world.
