Jennie of Blackpink makes her first appearance on the runway at Jacquemus' fashion show.
In a nod to Brigitte Bardot in Jean Luc Godard's 1963 French New Wave film "Le Mépris," the K-pop sensation made her sudden appearance for Simon Porte Jacquemus's fashion show. She exemplified the effortless glamour with picturesque vignettes on Instagram the day before the event. These included pictures of her lounging in a towel atop terracotta tiles, strolling along the rocky coast of Capri, and gazing out at the stunning water at Casa Malaparte—where the movie was filmed.
Following this fashionable prelude, Jennie walked the runway to close the minimalist, colorful collection in a backless halter gown, teamed with a turquoise shoulder bag and chic zebra-print heels. Furthermore, she's recognized as a singer, rapper, upcoming actress, and now an influential brand ambassador for Chanel.
As K-pop talent continues to dominate the fashion realm, luxury houses worldwide are eager to collaborate with these celebrities. Captivated fans now flock to see their idols at fashion events, showcasing the widespread fame of Korean pop culture.
Notably, Jacquemus chose Casa Malaparte, an abode conceived by quirky Italian author Curzio Malaparte atop a cliff overlooking the Gulf of Salerno, for his show. This venue could only be accessed by foot or boat.
In addition to the house's allure, "Le Mépris" left an indelible mark on the designer when he founded his label fifteen years ago, making this event a full-circle moment, as detailed in the brand's press release.
The show featured models entering and exiting via a flight of stairs forming part of the house's roof. Jacquemus described the styles as architectural shapes that emerged with "absolute lightness and sensuality." They flowed, peeled back, curved along the body, and unveiled sheer mousseline fabric like rippling water.
The designer shared his story on Instagram, writing, "I started my brand after being inspired by the beauty and modernity of Jean-Luc Godard's 'Le Mépris.'"
Jacquemus is renowned for his scenic runway productions. He previously displayed an eveningwear collection at Versailles that drew motifs from Princess Diana and Jacques Demy's 1970 absurdist film adaptation on "Peau d'Ane," and for his tenth-anniversary event, he immersed himself amidst Provence's lavender fields.
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Jennie's Instagram posts leading up to the fashion show showcased her unique fashion sense and style. After closing Jacquemus's minimalist collection, Jennie's influence in the fashion world continues to grow, making her a sought-after brand ambassador in the fashion industry.
