"Hart aber fair" and more - Future of these ARD political talks secured
The ARD is satisfied with the performance of its political talk shows after the first half of the year. According to a statement, "Caren Miosga", "hart aber fair", and "Maischberger" have "managed to convince in terms of content, complement each other, and have been well received by the audience." All talk shows have seen an increase - both in market shares and in viewership.
"Caren Miosga" (54) started her new, Sunday show on January 21, 2024. The predecessor show "Anne Will" (2007-2023) ended in early December. Sandra Maischberger (57) has been hosting her show since 2003 (Tuesday and Wednesday). Louis Klamroth (34) took over "hart aber fair" (every Monday) from Frank Plasberg (67) on January 9, 2023.
Changes in Linear?
However, there will also be innovations. The statement further states that "non-linear offerings will in future play an even greater role in the focus of the overall concept of the talk shows." This is intended to carry the political discourse to younger target groups. The ARD programming conference decided on this Wednesday (July 10) that a "new, changed configuration of the ARD talk stretch" should be developed for the coming year. Details about possible changes have not been disclosed yet.
The ARD praises the success of Sandra Maischberger, Caren Miosga, and Louis Klamroth in their respective political talk shows, emphasizing their content, compatibility, and audience appeal. The shows have seen significant gains in viewership and market shares. In the future, non-linear offerings are expected to play an increased role in the ARD talk shows' overall concept, aiming to engage younger audiences. The details of the potential changes in the ARD talk stretch are yet to be revealed.
In the context of the ARD's political talk shows, the new configuration will place more emphasis on non-linear offerings, with the intention of reaching out to younger demographics. Caren Miosga, who began hosting her Sunday show in January 2024, has seen positive responses since taking over from Anne Will. Sandra Maischberger, who has been hosting her talk show since 2003, continues to be a staple, while Louis Klamroth has been successful in filling Frank Plasberg's shoes for "hart aber fair" since January 2023.
