Contentious patron - Fans of BVB display demonstrative sign against Rheinmetall agreement.
Fans of Borussia Dortmund displayed signs of protest against the controversial agreement with arms manufacturer Rheinmetall during the Champions League final on Saturday night. One banner read, "Rheinmetall: Utilizing football to maintain a clean image?"
The partnership between BVB and Rheinmetall had sparked debates leading up to the final. The three-year contract, as described by both parties, includes the utilization of large promotional areas, marketing rights, stadium and club website event and hospitality offers.
Ricken: The Rheinmetall deal was not a distraction for the team
Lars Ricken, the prospective sporting director of Dortmund, stated that the partnership was not a distraction for the team. He affirmed that there was "absolutely no diversion" prior to the Champions League final and had observed this "by latest over breakfast."
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The fans' displeasure with Borussia Dortmund's partnership with Rheinmetall was evident during the Champions League final, as banners criticized the arms manufacturer's use of football for image enhancement. Despite this, Lars Ricken, the potential sporting director of BVB, maintained that the Rheinmetall deal did not serve as a distraction for the team prior to the final. Despite the controversy, the partnership between the two entities includes significant promotional and marketing opportunities.
