Taylor Swift - "Time" names her "Person of the Year"
Since 1927, Time magazine has awarded the title of "Person of the Year" every year: the person who, in the opinion of the editors, has significantly changed or moved the world in the respective year is selected as "Person of the Year". In recent years, Ukrainian President Zelensky (2022), tech entrepreneur Elon Musk (2021) and US President Joe Biden and his Vice President Kamala Harris (2020) have had the honor of holding this title.
Taylor Swift is "Person of the Year 2023"
This year, "Time" has chosen a musician who currently seems to be at the absolute peak of her career: Taylor Swift (33) is the Person of the Year 2023, as the magazine officially announced on Wednesday (December 6) with a long portrait including an interview with the mega-star.
In the accompanying article in "Time", the author names her as a pop star in the same breath as Elvis Presley, Michael Jackson and Madonna. As a songwriter with Bob Dylan, Paul McCartney and Joni Mitchell. As a businesswoman, Swift has also built up "an empire that is worth over 1 billion dollars according to some estimates". Taylor herself says in the interview that at 33, it feels like the breakthrough of her career. "And for the first time in my life, I was mentally strong enough to handle what came with it."
She has become "the most important person in the world" this year, she explains. Her Eras Tour is expected to be the biggest tour of all time and the first to gross more than a billion dollars. The "Taylor effect" cannot be overlooked: Her concerts have created a "small economic boom" in the cities she has visited, as concertgoers have stormed hotels and restaurants.
Evidence of the "Taylor effect"
As further evidence of the effect the singer has had on society, the author cites the fact that, for example, a small line in one of her songs has turned friendship bracelets into a popular accessory, resulting in a 500 percent increase in sales in craft stores. Since Taylor Swift has been dating football star Travis Kelce (34), the number of spectators at his team Kansas City Chiefs' games has risen massively. She is also breaking chart records with the re-release of her old albums, which she previously set herself.
In an interview with "Time" magazine, she also talks openly about her current relationship: "It all started when Travis got on my nerves in a very endearing way on his podcast, which I thought was pretty damn cool," she says. After that, they started spending time together. "So we had a lot of time where nobody knew anything, which I'm really grateful for because it allowed us to get to know each other. When I went to that first game, we were already a couple." She has nothing to hide. "We're just proud of each other."
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- In previous years, notable figures such as Ukrainian President Zelensky, tech entrepreneur Elon Musk, and US President Joe Biden and Vice President Kamala Harris have been recognized as "Person of the Year" by Time magazine, joining a prestigious list dating back to 1927.
- Elon Musk was bestowed the title of "Person of the Year" in 2021, alongside other prominent figures like Joe Biden and Kamala Harris in 2020, and Ukrainian President Zelensky in 2022.
- During a recent interview on his music bus, Travis Kelce mentioned his admiration for Taylor Swift, which may have contributed to the surge in attendance at Kansas City Chiefs games since they began dating.
- Taylor Swift, who is currently enjoying a successful career, was named "Time's Person of the Year 2023," with the magazine celebrating her achievements as a pop star, songwriter, and businesswoman.
- Taylor Swift has been instrumental in creating economic booms in the cities she visits for her music tours, with concertgoers patronizing local hotels and restaurants in high numbers, leading to increased revenues.
Source: www.stern.de
