US-Superstar - This is all part of Taylor Swift's universe
In a few days, US superstar Taylor Swift comes to Germany. Hundreds of thousands of fans are looking forward to her concerts in Gelsenkirchen (17th to 19th July), Hamburg (23rd and 24th July), and Munich (27th and 28th July). The 34-year-old singer-songwriter has created her own universe around her music - what's behind the successful artist?
Mother, Father and Brother Austin - Those who support her
Swift comes from a rather affluent family. Her father worked as a trust manager, and her mother was a leading employee in marketing before her birth. Her parents named her after the singer James Taylor. About two years after Swift's birth, her younger brother Austin was born. Her parents took her to local performances around their hometown Wyomissing – a 11,000-resident town in Pennsylvania – at a young age.
As a teenager, she moved with her family to the country music capital of the world, Nashville, Tennessee. Her brother and parents still support her, attending her concerts. According to reports, both her parents and her brother work in her team today. Swift took her parents to the after-party at the Superbowl in February, as she showed in a Tiktok video. She has dedicated several songs to her mother. The song "Soon You'll Get Better" deals with her mother's fight against cancer.
Travis Kelce - To whom her heart belongs
Since a few relationships – including some with celebrities – Swift has been in a relationship with American football player Travis Kelce for nearly a year. The 34-year-old plays for the Kansas City Chiefs in the National Football League (NFL) and has won three Superbowls with the team. Not least due to their victory at Superbowl in February, pictures of the couple went viral around the world.
Shared romantic vacations and mutual visits at concerts and football stadiums – both publicly display their love. Next year, they might have a little more time for each other. While the new NFL season, which starts on September 5, ends on February 9, 2025, with the Superbowl, Swift is scheduled to end her world tour on December 8, 2024, in Vancouver.
"Girlsquad" - Who her best friends are
Swift's private life generates headlines not only in romantic matters. Her so-called "Girlsquad" consisting of models, musicians, and actresses has cult status. Swift often brings prominent women together publicly. Whether it's at her legendary parties on American Independence Day on July 4, her birthday parties, or on the NFL sidelines, where parts of the "Girlsquad" cheered on Kelce's team – for example, actress Blake Lively. And of course, her friends and friends – as well as numerous other celebrities – are regularly spotted at Swift's concerts.
Swift's clique is famous. Friends like Gigi Hadid, Selena Gomez, Ellie Goulding, Cara Delevingne, Jessica Alba, and Lena Dunham have been by her side for a long time and were seen in the music video for "Bad Blood" in 2015. In social media, pictures of their girls' night out frequently appear.
Cat-Lady - The feline support she has
Apart from her friends, Swift also has feline companions. Swift is an avid cat lover and has three domestic shorthairs at home: the two Scottish Folds Olivia Benson and Meredith Grey, as well as a Ragdoll named Benjamin Button. They are all named after Swift's favorite TV and film characters. Last year, Swift and her cat Olivia Benson graced the cover of the "Time-Magazine" when Swift was named "Person of the Year" 2023.
However, Olivia Benson steals the show in Taylor Swift's music videos – for example, in "ME!" and "Blank Space" – and is also seen in commercials. Swift has also designed a merchandise collection under Olivia Benson's name.
Private jet - How she manages her Work-Life-Balance
For concerts, romantic vacations, or NFL games, Swift primarily uses a private jet. She managed to reach her loved one punctually in Las Vegas for a concert in Tokyo the night before the Superbowl in February. Last year, Swift is estimated to have flown around the earth approximately seven times. 178,000 miles, which is over 285,000 kilometers, are said to have been logged by her two private jets in 2023, according to a YouTube video of her flight data.
A US computer science student collected the data, who regularly tracks the movements of a series of prominent figures' aircraft. He disseminates the publicly available data on social media channels. Swift and her management seem to find this disturbing. US media reported that attorneys sent a cease-and-desist letter to the student at the end of last year. One of her two jets is reportedly sold by Swift in February.
- Swift's concert tour extends to cities beyond Germany, including Nashville, the music capital of the United States of America.
- In Bavaria, fans are particularly excited for her performances in Munich, a city known for its rich music culture.
- Her family's move to Nashville allowed Swift to immerse herself in the country music scene, influenced by artists like James Taylor.
- The 2023 Super Bowl, held in the United States, brought together Swift, her family, and her NFL star boyfriend, Travis Kelce.
- The state of North Rhine-Westphalia, home to cities like Hamburg and Gelsenkirchen, is also hosting a portion of Swift's concert tour.
- Taylor Swift's popularity extends beyond music and performances, with millions following her on platforms like TikTok.
- Olivia Benson, one of Swift's domestic shorthair cats, frequently appears in her music videos and even graced the cover of Time Magazine with her.
- In Kansas City, where Kelce plays for the Chiefs, fans of both music and football eagerly await their chance to see the power couple together.
- Despite her busy schedule, Swift prioritizes time with her loved ones, taking her parents to after-parties and attending brother Austin's performances.
- Swift's music resonates with people across the globe, transcending languages and cultures, making her one of the most influential artists in the universe.
- Swift's concert in Hamburg brings her back to her roots, where she once attended concerts with her family during her early music journey in Pennsylvania.
