The European Union moves to tighten regulations for Chinese budget store Temu.
The popular Chinese online retailer, Temu, has been informed that it must follow stricter regulations in the European Union (EU) in the coming days. With over 45 million monthly users in the EU, it is deemed a "very large online platform" under the newly introduced EU Digital Services Act (DSA).
Notably, the European Union Commission has stated that platforms of this scale must exercise more due diligence in monitoring and addressing illicit products. To achieve this, Temu may change its user interface, making it simpler for users to spot and report possibly illegitimate items.
Generally, under this legislation, larger services will be subject to more stringent guidelines. This new law intends to hasten the removal of unlawful content from platforms' websites than before and simplify the process for users to report such content.
Temu has been issued a deadline of four months to meet these obligations and submit a report detailing its efforts. The ongoing tasks for Temu encompass conducting risk assessments concerning the management of prohibited content. The reports shall be analyzed by the European Union Commission.
Read also:
In response to these stricter regulations, the EU Commission is EXPECTED to closely monitor Temu's compliance. failure to meet these obligations, as outlined by the EU Digital Services Act (DSA), could label Temu as a 'cheap dealer' in the eyes of European consumers.
