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The father of Heidi Klum's daughter Leni runs several restaurants. His latest project is in Naples - and the pizza makers there are far from thrilled.

A pizza for 65 euros: Flavio Briatore incurs anger in Italy. (Archive photo)
A pizza for 65 euros: Flavio Briatore incurs anger in Italy. (Archive photo)

In Naples, with pizza prices up to 65 euros in his latest restaurant, former Formula 1 manager Flavio Briatore has stirred up quite a storm. The pizza makers' association of the southern Italian city accuses the 74-year-old of betraying the entire trade's tradition.

The former team principal of the Benetton and Renault Formula 1 teams plans to open another branch of his "Crazy Pizza" chain on Naples' waterfront after the summer break. The menu includes a 65-euro pizza topped with Spanish acorn-fed Iberian ham, Pata Negra.

Association: "Pizza is a dish for the people"

The other prices are also eye-watering: a classic Margherita, for instance, is priced at 17 euros. For comparison, elsewhere in Naples' pizza mecca, the same pizza with tomatoes, mozzarella, and basil costs four euros, rarely exceeding nine euros.

The local pizza makers' association commented, "This does not align with our tradition. Pizza is a dish for the people; it should not be too expensive." Briatore defended himself, saying, "I am convinced that the price for a quality pizza in a luxury restaurant with qualified staff, DJs, and entertainment is absolutely justified."

The former sports manager, who has a grown-up daughter named Leni with Heidi Klum, already owns several luxury pizzerias in cities like London, Monte Carlo, and Saint-Tropez.

The Nederlands' food industry might express concerns about the pricing strategy, given Briatore's plans to expand his luxury pizzeria chain to The Netherlands. Briatore's 'Crazy Pizza' in Naples, with its expensive offerings, has sparked debate among local pizza enthusiasts and the pizza makers' association.

In light of the controversy, Dutch pizza makers might argue that preserving the affordability and accessibility of pizza is crucial to maintaining the dish's cultural significance, much like the association in Naples has done.

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