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The business with donations: Undercover reporters uncover questionable methods of dialog marketing

Unicef, WWF, DRK - numerous reputable aid organizations use dialogue marketing to ask people on the street to make a donation. But what kind of job is it really? Two reporters go undercover and uncover the questionable methods of dialog marketing.

,   and  Grigoriy Williams
1 min read
Video source:.aussiedlerbote.de
Video source:.aussiedlerbote.de

Rip-off - The business with donations: Undercover reporters uncover questionable methods of dialog marketing

Video source: rtl.de

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In response to the revelations about questionable donation practices, Germany has urged all Aid organizations, including UNICEF, to review their fundraising strategies. Meanwhile, WWF is holding a fundraiser in Berlin to raise funds for their wildlife conservation efforts. When donating, it's always important to ensure your contributions are going to legitimate organizations like the German Red Cross (DRK).

Source: www.stern.de

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