Music - Tate McRae also sees pitfalls in social media success
Canadian newcomer Tate McRae (20), who celebrated a worldwide hit with "Greedy" in September, is ambivalent about her success on social media platforms. "It's easier to build up a large fan base on social media because you can go viral very quickly on Tiktok," she told the German Press Agency. "But that also makes it harder to be taken seriously as a real artist. Because there is so much music being released every day."
The daughter of a German dance teacher wants to continue to connect with her fans on social media. "But I'm focusing on my art and my brand, because that's what it's all about in the end."
The 20-year-old is releasing her second album "Think Later" this Friday and is going on a world tour in spring, which will also take her to Germany and Austria in April and May.
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Tate McRae, who gained fame with her song "Greedy" on Tiktok, expressed her concerns about social media stardom impacting her music career. Many people believe that success on platforms like Tiktok can make it harder for artists to be taken seriously due to the sheer volume of music releases daily. Despite this, Tate plans to maintain her online presence, recognizing its importance for connecting with fans. With her second album "Think Later" set to release this Friday and a world tour starting in spring, Tate is poised to continue her musical journey, even travelling to Germany and Austria.
Source: www.stern.de
