Sparkling wine consumption has fallen sharply since 2012
People like to raise a glass at Christmas, New Year's Eve or on birthdays, but people in Germany are less likely to be in the mood for sparkling wine. Last year, 267.8 million liters of sparkling wine, prosecco and champagne were sold, according to the Federal Statistical Office.
On average, every person aged 16 and over drank five bottles of sparkling wine or 38 glasses of 100 milliliters each. This was slightly more than in 2021, a year dominated by the coronavirus pandemic, when many parties and celebrations were canceled. In a ten-year comparison, however, consumption fell by more than a fifth: in 2012, per capita consumption still amounted to 6.6 bottles or 49 glasses of sparkling wine.
The survey was based on tax statistics. The sparkling wine tax, which was introduced in the German Empire to finance the navy, is still levied on sparkling wine, Prosecco and champagne. In 2022, the federal government collected around 352 million euros from the sparkling wine tax.
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Despite the traditional celebrations, German individuals consumed fewer than half the number of sparkling wine bottles in 2022 compared to 2012, averaging only five bottles per person annually. This year's sparkling wine consumption was slightly higher than in 2021, which was affected by the coronavirus pandemic.
Reportedly, the year 2012 marked a significant high point in per capita sparkling wine consumption, with each individual aged 16 and above consuming over six bottles of the beverage.
This drop in consumption seems to be a long-term trend as the Federal Statistical Office recorded approximately a fifth less sparkling wine consumed per person over a ten-year period.
Source: www.ntv.de
