Streaming - Netflix with data on the success of films and series
Netflix is becoming more transparent about the success of films and series on its platform. For the first time, the streaming market leader has published figures on how many hours thousands of films and series were watched in the first half of this year. Such reports will now be presented twice a year.
According to the list now published, the most-watched title in the first half of 2023 was the first season of the US action series "The Night Agent" with Gabriel Basso - with a total of 812.1 million hours. The romantic series "Ginny & Georgia" (season 2) is in second place. The first season of the Korean thriller series "The Glory" is in third place. In fourth place is the first season of the horror series "Wednesday". The mini-series "Queen Charlotte: A Bridgerton Story" came in fifth place.
"Nothing New in the West" in 145th place
The highest-ranking German production in the period under review was "Nothing New in the West" in 145th place: The figures do provide an orientation - but are also relativized by the fact that series have different running times and films are generally shorter.
While traditional television has a system of viewer ratings that has been developed over decades, streaming services often keep a low profile when it comes to information on the success of their programs. Netflix has been publishing a ranking list of the most popular titles for two years now.
This was the right approach for Netflix in the early years, as the company did not want to provide rivals with data, said co-chief executive Ted Sarandos during a conference call on Tuesday. However, this also led to mistrust on the part of the TV industry, even though more information was shared with producers of individual films and series. The publication of the information should dispel this. "It is actually the data that we use to manage our business," said Sarandos.
The publication of the data has nothing to do with the expansion of the advertising business, as the company uses standard industry procedures with other services to measure viewer ratings, Sarandos emphasized. Since Netflix introduced a cheaper subscription with advertising, it has been gaining customers quickly - and the streaming service could attract more ad spend from traditional TV.
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- Netflix's transparency about series and film success extends beyond the USA, making it an international platform for media consumption.
- The numbers show that the US series "The Night Agent" was the most-streamed title globally on Netflix in the first half of 2023.
- With the data release, Ted Sarandos, co-CEO of Netflix, explained that the company used to keep success figures private to avoid giving rivals an edge in the USA and Los Angeles streaming market.
- Meanwhile, the German series "Nothing New in the West" managed to rank 145th, highlighting the global reach of Netflix's streaming platform.
- The success data provided by Netflix has remained confidential in the past, but the internet has brought a level of transparency to the media industry in the USA and around the world.
- As streaming services like Netflix grow, they'll likely continue to adapt and adjust their use of online platforms and data in Los Angeles and other international markets to stay competitive.
Source: www.stern.de
