Kamala's Social Media Campaign - Memes of Kamala Harris conquer the net - 'kamala IS bright'
From "brat" to Coconut Palm: With her Social-Media campaign, Kamala Harris revitalizes her image and resonates with young voters. The potential Democratic presidential candidate of the US is reportedly very "meme-worthy," writes the "New York Times." She dances casually, has her own speech style, and laughs heartily, even about herself.
Just hours after Joe Biden's withdrawal, Harris collected millions in donations. In her party, one after another rallied behind her. However, the "culturally significant endorsement" came from British singer Charli XCX, writes the "Guardian."
Kamala, a Gorilla?
The British had posted on X: "kamala IS brat," in reference to the title of her new album "brat." The term means a certain way of life for the singer. On TikTok, she explains, "brat" is a chaotic girl who likes to party, sometimes says something dumb, but is self-confident and overcomes defeats. Literally translated, "brat" means gorilla.
Harris' campaign managers happily adopt this image: The new color scheme of Harris' campaign account on Instagram is green - the same green tone, the same style as the successful singer's album. "That's the simplest way to speak to the under-30 demographic right now," writes CNN. And it seems to be working. Harris fans spread numerous posts on social media, overlaying green filters over photos and videos of the 59-year-old politician.
Fans of the Coconut Palm
But not everything is "brat." Other Harris memes revitalized the Democratic campaign online and are currently experiencing a "triumphant comeback," writes the "New York Times." Video sequences that Harris detractors earlier spread on Social Media channels to denigrate the Vice President were now used by her fans to celebrate her.
For example, a clip from a 2023 speech. Harris had said then that everything in life is in context. She quoted her mother with the words: "I don't know what's wrong with you young people. Do you really think you've fallen for a coconut palm?"
This video has been widely shared since the start of Harris' candidacy. Her supporters also spread coconut and palm emojis as "signs of support," writes the "Washington Post." Other US media report on this phenomenon.
The US presidential election is on November 5. Biden had spoken out for Harris' candidacy in his resignation statement on Sunday.
Charli XCX describes "brat" on TikTok
- The US Election 2024 is gaining significant attention, with Kamala Harris emerging as a potential candidate, greatly benefiting from her viral Internet campaign.
- The New York Times reported that Harris' vibrant social media presence, filled with dance videos and self-deprecating humor, has made her a trending topic, earning her the label of being "meme-worthy."
- The United States of America is closely watching going events, as Harris gathers significant funding hours after Joe Biden's withdrawal, attracting support from notable figures like British singer Charli XCX, as reported by the Guardian.
- During her campaign for the 2024 US Election, Kamala Harris embraces the title "brat" from Charli XCX's album, reflecting Harris' youthful energy and charmingly chaotic persona, which has been adopted by her fanbase across social media platforms.
- The Internet has played a crucial role in Harris' campaign, with her supporters utilizing green filters on photos and videos, as seen on platforms like TikTok and Instagram, emulating the aesthetic of Charli XCX's "brat" album, helping Harris connect with younger voters.
- As the US Election 2024 approaches on November 5, Kamala Harris' political image continues to evolve, with her embracing various online trends and endorsements from international artists like Charli XCX, establishing a strong following not only within the United States but also in the United Kingdom.
