Singer Charli XCX - In 20 steps behind the Internet trend 'Brat Summer':
If this summer had a color, it would be neon green. Young women at least dye their hair neon green in social media, wear neon green T-shirts, and post neon green memes. They listen to an album on repeat whose cover is just as neon green as their social media profiles: "brat" by the British pop artist Charli XCX.
Six weeks after its release, the album reached the second place on the British album charts and was praised by music critics and fans alike. It's the sixth album by the artist, filled with Hyperpop hits that deal with raw emotions, complicated friendships, uncertainties, and partying.
Charli XCX's Album is a Lifestyle, an Attitude
This is sincere and speaks to a lot of young women – perhaps more than the empowerment feminism that pop culture has pushed for the past few years. Charli's fans describe the album as a lifestyle, an attitude: The official "Brat Girl Summer" has broken out in social media. In English, that means "Summer of the Gores."
Brat girls dance to Charli XCX's hits in TikTok clips, which the artist shares on her Instagram account. In other videos, they film themselves mixing green cocktails or collecting secondhand clothing with green tags or worshiping the album cover.
Even companies are trying to capitalize on the trend for their own marketing. Flixbus, for example, has taken advantage of the fact that its buses were already a bit grungy before Charli made the color cool. On Instagram, the company posted a clip of young people filming themselves on the green bus seats, with a Charli XCX song playing in the background.
Resistance against Makeup Routines and Pilates Exercises
Labeling oneself as a gore or brat is, of course, a rebellious response to self-optimization trends on the internet. After years of makeup routines, Pilates exercises, and tofu recipes, it's finally time this summer to buy oversized handbags and lie in bed with smeared makeup!
The artist herself described this trend in an interview as "luxurious but also trashy – like a pack of cigarettes, a Bic lighter, and a white paper bag without a bra."
In essence, this is the end of the Barbie hype from the previous summer. The Barbie, as portrayed in the namesake film by Greta Gerwig, wants to be raw and complex and herself, not live for men, have fun, and be taken seriously. A brat abandons any search for feminist order and embraces chaos, goes easier on herself, and parties instead.
In 20 Steps to Being a Brat
For those who are convinced and want to give the Brat Summer a chance, they can follow these 20 steps to become a gore (or not, as brats do what they want):
- Stop caring about your appearance
- Embrace your inner chaos
- Wear oversized clothing
- Dye your hair a bold color
- Stop following makeup tutorials
- Stop working out
- Eat junk food
- Watch trashy TV shows
- Stop reading self-help books
- Start listening to loud music
- Go to parties and make a scene
- Stop caring about what others think
- Start a blog or YouTube channel about your experiences
- Share your thoughts and feelings openly
- Stop trying to be perfect
- Start collecting unusual items
- Wear mismatched outfits
- Start a collection of weird souvenirs
- Start a collection of weird art
- Embrace your inner goofball.
- Unplug your old headphone jack headphones
- Use the headphone jack headphones even if only one page functions
- Listen to something sizzle on the headphone jack socket indefinitely
- Wear a quick-drying sunglasses
- Wear no bra and lots of Lipgloss
- Leave your new green tank top on the washing rack for a week and wear it without putting it away first
- Buy the fake designer handbag
- Cancel your yoga class at 7 am in the morning
- Cry in the subway
- Cry in the club
- Go dancing again and have the best time of your life
- Or go home, get into bed and don't get up for 12 hours
- Wear the same eyeliner for two days
- Go outside without sun protection in front of your house
- Argue with someone without immediately apologizing
- Drink with your friends (in jogging pants)
- Celebrate what your friends wear (jogging pants)
- Celebrate what your friends do (dance in jogging pants)
- Celebrate your friends
- Celebrate yourself
The new trend among young women on social media is embracing the "Brat Girl Summer," inspired by Charli XCX's album "brat." This trend involves rebelling against self-optimization trends and instead, buying oversized handbags, dyeing hair bold colors, and diving into junk food and trashy TV shows.
Excitement surrounds the album's release, with brat girls dancing to Charli XCX's hits on TikTok, sharing green cocktail videos, and even companies capitalizing on the trend for their marketing. This summer's color is neon green, reflecting the excitement and rebellion embodied by the brat girl lifestyle and attitude, as described by Charli XCX herself as "luxurious but also trashy."