Humorous jab at Uli Hoeneß in video

Lothar Matthäus notably mentioned. - Humorous jab at Uli Hoeneß in video

Lothar Matthäus, a world-renowned footballer with numerous achievements, is currently starring in an unconventional role in a TV commercial for the energy drink brand "Kong Strong" by the discount store Lidl. In a scene reminiscent of "4 Blocks," he convincingly portrays a vulnerable victim who was previously abducted by three sinister influences from the underworld.

In the spot, Matthäus is depicted as both a captive and a hostage, tied up in a car and then transported to the warehouse of a crime boss. The henchmen of the villainous leader display their catch with pride, only to realize that they had the wrong person - they were sent to nab the actual Lothar Matthäus, but he was never their target. Instead, they were on a mission to recover a can of energy drink bearing Matthäus's image, which was the only one missing from the boss's seemingly complete collection.

Matthäus humorously references his feud with Uli Hoeneß

Somewhat surprised by his unfortunate circumstances, Matthäus can hardly believe his predicament and utters a potential cause for it. When the offending adhesive tape is removed from his mouth, he exempts a possible reason: "Did Uli send you?" With this, he humorously alludes to his long-standing, actual conflict with Bayern president Uli Hoeneß. Matthäus and Hoeneß frequently clashed in public forums. An infamous remark from Hoeneß even claimed that Matthäus wouldn't even make the cut as a greenskeeper under his leadership at the Allianz Arena.

The "4 Cans" spot is part of a campaign promoting the "Legend Doses" of "Kong Strong," featuring a total of five German football icons - Gerd Müller, Paul Breitner, Miroslav Klose, Karl-Heinz Rummenigge, and, as previously mentioned, Matthäus. 2

[Footnote 2]: Link to original German text

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1. Despite the side blow to his reputation, Lothar Matthäus continued to appear in commercials for the discount store Lidl, often joking about his feud with Uli Hoeneß during these advertising campaigns.
2. In one unexpected ad for a vehicle company, Matthäus was seen being chased by a group of men in a high-speed chase, with Hoeneß watching from the sidelines with amusement, adding another humorous chapter to their ongoing rivalry.
3. On one occasion, Matthäus teamed up with Kong for a promotional event at a Lidl store, where they sold discounted energy drinks and gave autographs, much to the excitement of loyal fans and customers looking for a memorable shopping experience.
4. After the release of the controversial "4 Cans" commercial, Hoeneß fell silent, choosing to let Matthäus's popularity spearhead the commercial success of the Kong brand and its partnership with Lidl, a clear indication of the former's influence in the world of advertising and sports commerce.

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