- Duchess Meghan is having problems with her new lifestyle brand.
Duchess Meghan has big plans, she wants to become the queen of jam and lifestyle articles. Under the name "American Riviera Orchard", the wife of Prince Harry wants to sell yoga mats, picnic baskets, dog treats, jam, cookbooks, tableware, and much more in the future. In the spring, the duchess officially registered the brand, the website and the associated Instagram account are ready to launch, but now there are problems.
As reported by the British news portal "Daily Mail", there are a few hurdles on the way to becoming the kitchen queen. The brand with the abbreviation ARO was planned to launch internationally next year, but the US Patent and Trademark Office apparently has "irregularities" in the formalities that need to be "corrected". Among other things, it is said to be a false classification of yoga blankets, picnic baskets, and cookbooks.
Duchess Meghan is supported in her project by Netflix
It is said that the international registration costs over $11,382. It is assumed that Netflix will cover the costs of the brand introduction, as a documentary with the duchess is being filmed in which her lifestyle brand will play a major role. The portal "Deadline" reports that the 43-year-old will "cook, garden, and entertain" in the show. A start date and a name are not yet known, but the doc is likely to be published at the same time as the official launch of "American Riviera Orchard" next year.
"Daily Mail" also reports that Netflix has a great influence on the launch of the new brand and that high-ranking employees are taking care of contracts with wholesalers, designers, producers, and retailers to speed up the process.
As early as March of this year, there was a first small preview of what can be expected from ARO. Some celebrities like Chrissy Teigen received small gift baskets from the duchess with jam and dog treats among other things, which they then also influencer-style held up to the camera and drew attention to the upcoming brand.
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Duchess Meghan's project to become the queen of jam and lifestyle articles faces challenges, as reported by the US Patent and Trademark Office, which has identified "irregularities" in the formalities related to the brand 'American Riviera Orchard'. Netflix is anticipated to cover the costs of the brand introduction, as they are producing a documentary featuring the duchess and her lifestyle brand, where she will 'cook, garden, and entertain'.
