China prohibits high-end influencers from social media platforms.
Recently in China, they've been taking action against influencers who show off their wealth excessively. One of these influencers, Wang Hongquan, known for flaunting his luxurious lifestyle, has been banned from Douyin. You won't find videos of him wearing designer clothes, traveling in first-class, or showing off valuable jade jewelry anymore. Instead, you'll see a notice saying he broke Douyin's guidelines.
Last month, Chinese authorities announced a campaign against objectionable content on the internet. They plan to focus on influencers who "gratify primitive desires" with their flashy behavior and openly display a life filled with money.
Apparently, influencer "Sister Abalone," who loved sharing her well-furnished villa and constantly wore diamond and pearl jewelry in her videos, has also been censored. Her videos are no longer accessible on Bilibili. Similarly, "Young Master Bo," who would post himself driving test cars in a Rolls Royce or surrounded by Hermès bags, seems to have been banned on Douyin as well. You'll only find a note saying he broke "relevant laws and regulations."
Chinese authorities dislike the "worship of money" and "overly explicit" content in online networks.
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In response to China's campaign against objectionable content, luxury influencers like Li Jiaqi, famous for promoting high-end brands and lavish living, might need to tone down their more boastful posts. This shift could potentially lead to a change in the overall aesthetic and focus of luxury influencers on Chinese online networks.
With China's crackdown on wealth flaunting, some luxury influencers, such as Xiaotong Zhou, who gained popularity by showcasing designer handbags and expensive vacations, might be persuaded to emphasize their philanthropy or other aspects of their lives instead, to avoid falling foul of the new guidelines.
Source: www.ntv.de
