Television - ARD Mediathek was the most successful TV streaming platform in 2023
The ARD Mediathek was the most successful streaming service offered by a German TV channel in 2023. As the ARD Program Directorate announced in Munich on Thursday, it reached an average of around 2.3 million people every day this year.
According to the information, the ARD Mediathek is well ahead of its competitors such as the ZDF Mediathek (1.9 million), RTL+ (0.8 million) and Joyn (0.4 million). "With a daily reach of 0.9 million users, the ARD Mediathek is also ahead of the younger user group aged between 20 and 49," the report continues. This is based on measurement data from AGF and GfK video research.
"The ARD Mediathek continues to grow and remains the leader among German TV streaming portals," said ARD Program Director Christine Strobl according to the press release. "This shows us that we are on the right track with our program reform. It is paying off to strengthen the media library and shift funds to digital, without losing sight of our traditional playout channels."
Documentary series and fiction
People are particularly interested in documentaries and documentary series as well as fiction in the ARD Mediathek, it was reported. For example, 21 million stream views were registered for the fourth season of the successful format "Babylon Berlin". Another of the most popular series this year was "Tage, die es nicht gab", whose eight episodes were viewed 13.2 million times. And "Asbestos", whose five episodes of the media library series achieved 9.4 million stream views.
The most-watched films included the Münster "Tatort: MagicMom" with 2.3 million views and the North Sea crime thriller "Sörensen fängt Feuer" with Bjarne Mädel, which achieved 2.1 million stream views.
Among the documentary series, the sixth season of "Feuer & Flamme", about the everyday lives of firefighters in the Ruhr region, achieved almost four million views. Serial formats from the areas of sport and culture were also successful: "Unparteiisch - Deutschlands Elite-Schiedsrichter" achieved 3.1 million views, while the musician biography "Echt - Unsere Jugend" reached 1.7 million.
Read also:
- Caught up in the present: the end of "The Crown"
- 40 years of the music show "Formel Eins"
- These TV annual reviews will be shown in 2023
- Sky documentary: "23 - The mysterious death of a hacker"
- The ARD Mediathek, namely the media library of German TV channel ARD, surpassed platforms like ZDF Mediathek, RTL+, and Joyn in terms of daily reach in 2023, according to AGF and GfK video research.
- Joyn, a streaming service, had an average of 0.4 million daily users in 2023, making it the least popular among its competitors in the German TV streaming market.
- The documentary series "Feuer & Flamme" about firefighters in the Ruhr region, streamed on the ARD Mediathek, garnered almost 4 million views, reflecting the audience's interest in the platform's documentaries and documentary series.
- The North Sea crime thriller "Sörensen fängt Feuer" with Bjarne Mädel was among the most-watched films in 2023 on the ARD Mediathek, entertaining German viewers with its captivating narrative.
- Television broadcaster ARD, based in Munich, AGF, and GfK, influential media research organizations in Germany, have backed the ARD Mediathek as it continues to lead the German TV streaming market, shifting funds to digital platforms while maintaining their traditional television channels.
Source: www.stern.de
