Aldi lowers coffee prices
In the week before Christmas, Aldi cuts its coffee prices significantly. Edeka, Rewe, Penny and Netto have announced that they will follow suit.
The discounters Aldi Nord and Aldi Süd announced that they would be permanently reducing the prices of their own brands Barissimo and Moreno from this Monday. This applies to ground coffee, whole beans, coffee pods and soluble coffee, for organic and normal varieties. The 500-gram pack of ground coffee will be 50 cents cheaper, while the 1-kilo pack of beans will cost 70 cents less.
The retail chains Edeka, Rewe, Penny and Netto have announced that they will reduce the prices of their own brands by a similar amount. This should happen "soon", explained a Rewe spokesperson. Lidl and Kaufland did not want to comment on planned price reductions.
Coffee - similar to bread, butter and milk - is considered a key price item that customers use as a guide for price perception.
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Due to Aldi's price reduction, other retail chains like Edeka, Rewe, Penny, and Netto have announced plans to decrease their coffee prices as well. For instance, Edeka intends to reduce its own brand's coffee prices by a similar amount, as indicated by a Rewe spokesperson.
Following Aldi's lead, several retail chains have recognized the significance of affordable coffee prices in customers' price perception, and have chosen to lower their own brand's coffee prices accordingly.
Source: www.ntv.de
