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vzbv: Internet companies continue to cheat despite ban

Large internet companies have had to comply with stricter rules in the EU for 100 days. However, a study shows that there are still major shortcomings.

Since August 2023, providers of very large online platforms have been prohibited from exploiting....aussiedlerbote.de
Since August 2023, providers of very large online platforms have been prohibited from exploiting human behavioral or perceptual patterns through design tricks - for example through the color design of buttons or long click paths. Photo.aussiedlerbote.de

Consumers - vzbv: Internet companies continue to cheat despite ban

One hundred days after the European Digital Services Act (DSA) came into force, large internet companies from the USA and China are still not fulfilling their new legal obligations. This is the result of a study by the Federation of German Consumer Organizations (vzbv), which was published in Berlin on Monday. Amazon, Booking.com, Google Shopping and YouTube are still using illegal design tricks ("dark patterns") to steer consumers in a certain direction.

Since August 2023, providers of very large online platforms have been prohibited from exploiting human behavioral or perceptual patterns through design tricks - for example through the color scheme of buttons or long click paths. "People feel manipulated, confused or tricked by design tricks on online platforms," said Ramona Pop, Chairwoman of the vzbv. "It is truly astonishing how persistently companies disregard the applicable laws or only implement them half-heartedly."

The consumer advocates also discovered serious shortcomings in the transparency of advertising criteria. Large online platforms are obliged to provide comprehensible and easily accessible information about the criteria according to which advertisements are displayed, explained the vzbv. It should be possible to access this information directly by clicking on the advertisement. "None of the providers examined have fulfilled this obligation so far." The association had investigated Instagram from the Meta Group, Snapchat, TikTok and X/Twitter. At least all of them, with the exception of Snapchat, had labeled the ad content as advertising and identified the respective advertiser by name.

Contact option "rather difficult to access"

The consumer advocates are also not satisfied with the way in which the major internet players present the "small print". According to the DSA, providers must, for example, present their contact information in a way that is easy to find and make their general terms and conditions transparent. Apple's App Store, Facebook and TikTok now offer a contact option. However, in the view of the consumer advocates, this is "rather difficult to access".

The association also criticized that some of the terms and conditions are difficult to find and do not always contain all mandatory information, for example on internal complaints systems. The T&Cs of the websites of Booking.com and Google Search as well as the apps of TikTok and X/Twitter were examined - some with a length of over 50 A4 pages.

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Source: www.stern.de

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