Taylor Swift provides data masses in mobile networks

Streaming in the stadium - Taylor Swift provides data masses in mobile networks

The concert of US superstar Taylor Swift boosted data usage in the mobile networks at the Gelsenkirchen Stadium to great heights. Vodafone reported that approximately 1,600 Gigabytes of data were sent at the Veltins Arena on a Wednesday evening within three hours, which is about 20% more than at the similarly sold-out Euro Championship quarter-final match between England and Slovakia at the same location in late June.

O2 Telefónica reported that around 4,000 Gigabytes of data were transmitted on-site during the concert, which is more than double the amount compared to the AC/DC concert at the Veltins-Arena in May. The data usage of the "Swifties" was 40% higher than at the Spain vs. Italy Euro Championship match in the stadium just a month prior. The fans of the US singer took photos and videos and sent them to their families and friends, conducted video calls during the concert, and made recordings that they then streamed online.

Swift fans don't just briefly pull out their Smartphone

The different data usage patterns of football fans and Taylor Swift fans were noticeable. Football fans send a lot of data when they arrive at the stadium and watch the team warm up. The kick-off also provides an opportunity to take a video, which is then immediately shared. However, the data usage then drops off significantly - many spectators put their phone away and focus on the field.

Fans will pull out their Smartphone and take recordings when goals are scored or there is a penalty call, which they often then share - there are occasional data traffic peaks. However, it's different for Taylor Swift's songs: The attendees used their Smartphone consistently to transfer live images and videos to social media throughout the entire concert, according to Vodafone.

1. Despite the Football European Championship match between England and Slovakia having a similar ticket sales volume, the data usage during Taylor Swift's concert at the same venue significantly exceeded it.
2. Telecommunications providers, such as Vodafone and O2 Telefónica, reported a surge in data usage during Taylor Swift's concert in Gelsenkirchen, North Rhine-Westphalia.
3. The VELTINS Arena witnessed an extraordinary boom in data usage during Taylor Swift's concert, with fans utilizing their Smartphones extensively for music-related activities.
4. HandyNetz, a local telecommunications provider in North Rhine-Westphalia, also noted an increased demand for internet connectivity during Taylor Swift's performance at the Veltins-Arena.
5. Streaming apps like Spotify and Apple Music saw a significant spike in music playbacks and downloads during Taylor Swift's concert, contributing to the overall data usage growth.
6. The Football European Championship match between England and Slovakia, while generating some data usage, paled in comparison to the massive data traffic generated during Taylor Swift's concert at the same stadium.
7. In the realm of telecommunications, Taylor Swift's concert at the Gelsenkirchen Stadium ranked as one of the most data-intensive events in North Rhine-Westphalia since the Football European Championship.
8. Taylor Swift's devoted fans, also known as "Swifties," made use of their Smartphones throughout the concert, contributing to a 40% increase in data usage compared to a similar Euro Championship match at the same venue.

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