Meta - Short message service threads in the EU
The short messaging service Threads from the Facebook group Meta has now also been launched in the EU. The service is an alternative to Elon Musk's online platform X (formerly Twitter). Threads is based on Meta's photo and video platform Instagram. This means that Instagram login details can be used to log in to Threads. You can also use the service without a profile - but then you cannot create your own posts or interact with other users' posts.
Strong competition for X?
Meta left out the EU when Threads was launched in July. The company justified this with legal uncertainties with regard to "new digital laws". According to observers, this referred to the dual package of the Digital Services Act (DSA) and the Digital Markets Act (DMA).
Since Musk bought the short message service Twitter and renamed it X, market researchers have reported that the online platform's user numbers are falling and major advertisers are pulling out. Several competitors see an opportunity to build on Twitter's former importance with alternatives. Threads is seen as a particularly strong candidate because the service builds on existing links between hundreds of millions of already connected users.
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Source: www.stern.de
