Online platform X sued by the Association of Advertisers
The online platform X, owned by Elon Musk, has sued an international group of advertisers. According to a lawsuit filed in a federal court in Texas, X has suffered billions in losses due to a "massive advertiser boycott" following Musk's takeover of the then Twitter-known short messaging service. The lawsuit targets the World Federation of Advertisers (WFA) and its members Unilever, Mars, CVS Health, and Orsted.
Specifically, the lawsuit is about a WFA initiative called the Global Alliance for Responsible Media, which, according to the lawsuit, helped organize a pause in advertising activities on Twitter after Musk bought the service for $44 billion in late 2022 and implemented significant changes in the workforce and policies of the online giant.
Musk himself wrote on X on Tuesday regarding the lawsuit, "Now there is war," after having been "nice for two years and getting nothing but empty words."
Because of Musk's takeover of Twitter and subsequent changes in its workforce and policies, the World Federation of Advertisers (WFA) and its members, including Unilever, Mars, CVS Health, and Orsted, participated in a pause in advertising activities on Twitter, leading to billions in losses for X, the online platform owned by Elon Musk.
As a result of the significant financial losses caused by the advertiser boycott, X decided to sue the WFA and its members because of their role in organizing the pause in advertising activities, as stated in the lawsuit filed in Texas.
