Microsoft believes it has discovered a method to revive the relevance of PCs.
Microsoft's CEO, Satya Nadella, shared his vision of creating computers that understand us, instead of us understanding computers, during the company's annual developer conference in Seattle. He expressed his belief that they're extremely close to achieving this goal. With PC sales declining for years, Microsoft is banking on these futuristic computers to reinvigorate sales and attract consumers. The new lineup of Copilot+ PCs comes with AI tools that operate offline on the device itself.
This new hardware showcases the company's existing AI assistant, Copilot, which currently functions across several products like Bing and Microsoft 365. It can assist in tasks such as writing, managing emails in Outlook, or building presentations in PowerPoint.
Recall, a new feature, serves as a personal "time machine" that helps users effortlessly retrieve documents, images, and websites from their computer. It also offers real-time translation into over 40 languages directly on the device.
Both Dell and Lenovo have also jumped on the AI PC bandwagon by launching AI-centric computers under the Copilot+ AI umbrella. AI technologies are expected to become more prevalent in daily life, and Microsoft is aiming to capitalize on this trend.
Not to be left out, experts predict that Apple will announce new AI-assisted tools for the iPhone and Mac at its annual Worldwide Developers Conference next month. Rumors also suggest that Apple might reveal an AI-run chatbot utilizing the same technology powering Microsoft's Copilot+ line.
While Microsoft still leads the way in AI innovations, their success can't be taken for granted. CCS Insight's CEO, Geoff Blaber, stresses the importance of ensuring AI transcends being a mere buzzword and actually offers practical benefits.
Besides these developments, the PC market is overdue for major innovations. Blaber highlights the Surface line as a driving force in driving innovation. However, Microsoft's move into AI is seen as a symptom of a larger industry shift.
Launching in June, Apple is preparing to introduce generative AI capabilities into its iPhone and Mac platforms. Latest reports indicate that Apple may announce an AI-driven chatbot featuring OpenAI's ChatGPT technology – the same technology fueling Microsoft's Copilot+ hardware line.
Despite the competition, Microsoft seems on track to dominate the AI space, as demonstrated by its impressive quarterly profits. With $21.9 billion in profits and revenue of $61.9 billion, the company's Azure cloud business experienced a significant 31% growth aided by AI improvements.
Microsoft's investment in an AI data hub in Wisconsin is further evidence of its dedication to AI. These efforts will reportedly create 2,300 construction jobs and 2,000 permanent positions, along with training 100,000 workers across the state.
Another AI-focused announcement is expected during Microsoft's Build conference starting at noon ET on Tuesday.
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Microsoft is leveraging AI technologies to revitalize the PC market, with the introduction of Copilot+ PCs featuring offline AI tools. The tech giant also sees potential in AI becoming more prevalent in daily life, aiming to capitalize on this trend in the business sector.
Source: edition.cnn.com
