Survey - Majority of Germans see alcohol advertising as a danger for young people
According to a survey, two thirds of Germans believe that alcohol advertising poses the risk of young people starting to drink beer, wine and spirits at an earlier age. 24 percent of respondents agreed with the statement "Yes, definitely". 42 percent are of the opinion that this is "rather" the case. This is the result of a representative Forsa survey commissioned by the health insurance company DAK-Gesundheit and published by the German Press Agency. 29 percent voted "No, rather not" and only two percent voted "No, definitely not". The remaining three percent stated that they did not know.
Federal Drug Commissioner Burkhard Blienert called on politicians to adopt strict advertising and sponsorship rules. "Advertising has an effect, especially on children and young people," he said. "The more often and earlier children and young people see advertising for alcohol, the more likely they are to try alcoholic drinks."
Alcohol advertising - with reference to health risks
In general, 79% of respondents believe that alcohol advertising should indicate a health risk. 19 percent believe that a reference to the danger of alcohol consumption is not necessary. According to the survey, women and the group of 14 to 20-year-olds are slightly more in favor of such a warning than men and older people. Cigarette packs already indicate the danger of smoking.
"We need to rethink the way we deal with advertising for addictive substances," demanded DAK boss Andreas Storm. In addition to the introduction of warning labels, education and targeted campaigns are important components in the prevention of addiction. "Children and young people grow up with alcohol advertising that is visible everywhere," says Prof. Reiner Hanewinkel from IFT-Nord, who provided scientific support for the survey. "It is well documented that alcohol advertising is also perceived by them. The intensive contact with alcohol advertising can then also lead to children and young people starting to consume alcohol far too early."
For the survey, the Forsa Institute reportedly interviewed 1253 people aged 14 and over across Germany from July 18 to August 1.
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The survey conducted by Forsa also asked about the perception of alcohol advertising in relation to drinking behavior. A notable percentage of respondents agreed that beer, wine, and spirits advertising could influence young people to start drinking at an earlier age. Furthermore, the DAK boss advocated for a reevaluation of advertising policies for addictive substances, citing alcohol advertising as a potential contributor to early consumption among children and young people. The survey even mentioned the association between frequent exposure to alcohol advertising and the likelihood of young people trying alcoholic drinks.
Source: www.stern.de
