Business with fairly traded products maintained stabilin the past year
The business dealing in fairly traded products managed to stay stable despite high inflation and low consumer demand in the past year. Fair trade has "solidly developed and once again proven its resilience for global justice," explained Matthias Fiedler, CEO of the Fair Trade Forum (FFH).
Consumers spent approximately 2.34 billion Euros on fairly traded products - an increase of 7.3% compared to the crisis year 2022, according to the FFH annual report. Considering an average inflation rate of 6.3% in the previous year, this represents a slight sales increase, even though there were slight sales decreases.
On average, German consumers spent 27.61 Euros per head on fairly traded food, textiles, and handicrafts in 2023. The largest share of the sales, according to the data, went towards food, which accounted for 82% of the total sales. Textiles accounted for 9.5% of the sales, flowers for 5.9%, and other non-food products, such as crafts, cosmetics, for an additional 2.5%.
Despite the challenging year with high inflation and decreased consumer demand, the business's sales of The product slightly increased. This achievement, coupled with an average inflation rate of 6.3%, is a testament to the product's resilience in such business environments.
