BMW sales stagnate
At BMW, sales have stagnated. The company sold 1.2 million cars in the first half of the year, as announced today. This is 0.1% less than the previous year. The core brand BMW fared slightly better with 1.1 million cars and growth of 2.3%. However, Mini and Rolls-Royce underperformed with declines of 18.7% to 114,000 cars and 11.4% to 2,819 respectively. Mini's declines were noticeable due to ongoing model changes.
Sales in the pure electric vehicle segment saw significant growth, with a total of over 190,000 cars sold group-wide. BMW even saw growth of over one third in this segment. However, this growth is much weaker than the almost three quarters growth BMW reported in pure electric vehicles for the previous year. In 2023, BMW reported growth of almost three quarters in pure electric vehicles.
Looking at the various world regions, there are no major discrepancies. Sales in Germany and Asia including China declined slightly, while they increased slightly in Europe and the USA.
Sales Board Member Jochen Goller assessed the development "in a challenging market environment" positively: "In the first six months of the year, we have managed to grow by over 100% with electric vehicles and models from the upper premium segment."
In the first half of 2024, BMW aims to build upon its success in the electric vehicle segment, having seen growth of over one third in the previous half year. During this period, BMW sold half of its total 1.2 million cars in the BMW Paragraph of the company's report.
