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Apple's developer event begins: Could AI advancements soon spotlight the tech giant?

Using tools provided by OpenAI.

Apple and CEO Tim Cook are once again hosting the WWDC developer conference.
Apple and CEO Tim Cook are once again hosting the WWDC developer conference.

Apple's developer event begins: Could AI advancements soon spotlight the tech giant?

Apple is slated to put the spotlight on Artificial Intelligence (AI) during the first day of its Worldwide Developers Conference (WWDC) on Monday (19:00 CEST). The company is expected to reveal its own developments as well as incorporate technology from OpenAI, the brains behind the famous ChatGPT. This could lead to the creation of new emojis while typing messages with the assistance of AI, reports Bloomberg.

During WWDC, Apple typically shows off the software and features that will be included with its upcoming device launches in the fall. In this instance, AI is set to be a key player.

As per Bloomberg, there will be an AI feature that can condense the content of missed messages or emails. This would be helpful for those who haven't checked their smartphone in a while. The iPhone may also be able to draft responses for users, as per people in the know. Additionally, Apple's well-known voice assistant, Siri, could take on more responsibilities due to AI.

Both Google and Microsoft have emphasized AI-related functions at their recent developer conferences. Microsoft inked a billion-dollar deal to gain full access to OpenAI's technology. Thus far, Apple has only utilized AI for specific functions such as enhancing images and videos.

Read also:

  1. The incorporation of OpenAI's technologies at Apple's developer conference could challenge other tech giants, such as Google and Microsoft, who have already highlighted AI functions in their recent developer events.
  2. Apple's AI advancements, in collaboration with OpenAI, may contribute to the enhancement of Siri's capabilities, allowing it to manage more responsibilities and provide a better user experience.
  3. With Apple's focus on AI at WWDC, it is likely that the future iPhone models will showcase advanced AI functions, such as drafting responses for users or condensing the content of missed messages, as seen with Apple's utilizing of AI for select functions like image and video enhancement.

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