What's the secret behind Temu and Shein's low prices?
These businesses entice customers with deep discounts and affordable prices, creating a commotion in Germany. Companies like Temu from China are under fire for their marketing tactics. The shopping app has even received a cautionary statement from the customer advice center. The concern was regarding the "less-than-transparent pricing and deceptive layout," something Temu plans to improve soon. But how are these prices so low? What's the story behind the company?
In this episode, Raimund and Etienne discuss this matter with Susanne Althoff, a business journalist at ntv. She shares her insights.
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Despite the criticism towards Companies like Temu from China, many Germans continue to engage in online shopping on platforms like Temu and Shein due to their attractive prices. The affordability of online shopping in China has revolutionized the retail market, making it a popular choice for customers worldwide.
Source: www.ntv.de
