Ryanair aims to draw in clients through the use of discounts.
Traveling with Ryanair? You might be in luck! This budget airline is offering discounts to entice flyers and increase their numbers in the first quarter, which has been weaker than expected. However, bargain seekers should hurry as prices might rise again when summer kicks off in July.
Europe's biggest low-cost airline, Ryanair, is aiming to attract more customers by providing them with reduced fares. During a press conference in Dublin, the airline shared that the first quarter ending in June necessitated more discounts compared to the previous year due to certain Easter holidays occurring in March. While Ryanair is optimistic about maintaining prices at least at the previous year's level during the busy summer travel months, they're also open to the possibility of slightly higher fares.
The company's overall profit outlook for the year hinges largely on how much they can charge their passengers between July and September. Unfortunately, Ryanair didn't provide specific figures but did caution about the possible delay in the delivery of Boeing aircraft. The airline intends to have a fleet of 158 medium-haul jets from the 737 Max series by the end of July; however, this is 23 aircraft fewer than anticipated. Already, the airline has had to cancel flights and reduce its passenger forecast because of these delays.
Additionally, Ryanair was affected by the ongoing war between Israel and Hamas which caused about 950 flight cancellations, as well as strikes by European air traffic controllers during the previous financial year. In spite of these setbacks, the airline welcomed 183.7 million passengers last year, an increase of 9% from the previous year and 23% compared to before the COVID-19 pandemic. The airline's load factor, a metric that measures an aircraft's capacity utilization, rose to 94% from 93% in the previous year.
In summary, Ryanair's profits more than doubled to around 1.9 billion euros over the preceding year. They've also announced a 700 million euro share buyback program. Ryanair hopes to boost its passenger numbers by 8% to between 198 million and 200 million in the current financial year.
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Ryanair, known as Europe's biggest low-cost airline, relies on providing low-cost fares to attract more customers. Despite facing challenges such as aircraft delivery delays and canceled flights, Ryanair still managed to welcome over 183 million passengers last year.
The strategy of low-cost airlines like Ryanair, which include offering discounts to entice flyers, has been instrumental in increasing their numbers even amidst various challenges.
Source: www.ntv.de
