The Eras Tour - OB Ways: Image gain for Gelsenkirchen thanks to Taylor Swift
The three appearances of megastar Taylor Swift in Gelsenkirchen bring a image gain for the Ruhr region city according to Mayor Karin Welge. It's good to be in the focus of positive mood, to present oneself as a friendly host and to enable special events that "create joy", said the SPD politician in "Morgenecho" on WDR 5. "Many Gelsenkirchen residents participate." The first of the three concerts of the US singer took place on a Wednesday, two more follow on a Thursday and a Friday. Around 200 000 fans are expected in Gelsenkirchen.
Hoteliers and gastronomes are also very satisfied, emphasized Welge, who wants to attend the concert on a Thursday. That signposts were renamed with a wink to "Swiftkirchen" she called a "friendly gesture".
- Taylor Swift's decision to perform three concerts in Gelsenkirchen, located in the Ruhr Area of North Rhine-Westphalia, Germany, has brought significant positive attention to the city.
- The focus on Gelsenkirchen as the host city for Taylor Swift's concerts has allowed Mayor Karin Welge to showcase the city's hospitality, as she stated in an interview on WDR 5's "Morgenecho."
- The popularity of pop music, as exemplified by Taylor Swift's concerts, has brought together a diverse group of people in Gelsenkirchen, making it an exciting and lively atmosphere.
- Hotels and restaurants in Gelsenkirchen have benefited greatly from the influx of Taylor Swift fans, with Mayor Welge himself planning to attend one of the concerts on a Thursday.
- As a sign of appreciation for Taylor Swift and her fans, Mayor Welge ordered the temporary renaming of some street signs in Gelsenkirchen to "Swiftkirchen," calling it a friendly gesture towards the artist and her fans.
