Majority of Germans see danger in alcohol advertising

Survey - Majority of Germans see danger in alcohol advertising

According to a survey, two thirds of Germans believe that alcohol advertising poses the risk of young people starting to drink beer, wine and spirits at an earlier age. 24 percent of respondents agreed with the statement "Yes, definitely". 42 percent are of the opinion that this is "rather" the case. This is the result of a representative Forsa survey commissioned by health insurer DAK-Gesundheit and made available to the German Press Agency. 29 percent voted "No, rather not" and only 2 percent voted "No, definitely not". The remaining 3 percent stated that they did not know.

Federal Drug Commissioner Burkhard Blienert called on politicians to adopt strict advertising and sponsorship rules. "Advertising has an effect, especially on children and young people," he said. "The more often and earlier children and young people see advertising for alcohol, the more likely they are to try alcoholic drinks."

In general, 79% of respondents believe that alcohol advertising should indicate a health risk. 19 percent believe that it is not necessary to indicate the danger of alcohol consumption. According to the survey, women and the group of 14 to 20-year-olds are slightly more in favor of such a warning than men and older people. Cigarette packs already indicate the danger of smoking.

"We need to rethink the way we deal with advertising for addictive substances," demanded DAK boss Andreas Storm. In addition to the introduction of warnings, education and targeted campaigns are important components in the prevention of addiction.

For the survey, the Forsa Institute reportedly interviewed 1253 people aged 14 and over across Germany from July 18 to August 1.

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1. The Forsa survey, commissioned by health insurer DAK-Germany, suggested that a significant majority of Germans believe that alcohol advertising could encourage young people to start drinking at a younger age.
2. The German Press Agency reported that the survey, which involved interviewing 1253 people in Germany aged 14 and over from July 18 to August 1, found that 24% of respondents agreed that alcohol advertising definitely poses a risk.
3. In response to the survey results, DAK boss Andreas Storm called for a reevaluation of alcohol advertising and advocated for the introduction of warnings, education, and targeted campaigns to prevent addiction.
4. According to the survey, men and older people were less likely than women and the 14-20 age group to believe that alcohol advertising should include a health risk warning.
5. The survey results coincide with recent calls for stricter advertising and sponsorship rules for alcohol, following the opinion of Federal Drug Commissioner Burkhard Blienert that advertising has a significant impact on young people's drinking habits.

Source: www.stern.de