Football-Bundesliga - Eintracht-Sport director Hardung: America an important market
Soccer team Eintracht Frankfurt emphasized the significance of the North American tour. "I believe America is simply a very, very important sports market and an emerging soccer market - not least considering the WM 2026, which will take place here and also in Mexico, among other places," said Frankfurt's sporting director Timmo Harding.
Eintracht departed for their overseas training camp on Monday and will remain there until August 3rd to prepare for the upcoming Bundesliga season. Matches will take place on Thursday (local time) against Mexican club FC Juárez and on July 30th (local time) against Louisville City.
"Of course, there are challenges, but a Bundesliga season in Europe involves many challenges as well," Harding said about the tour. One must take proper precautions during the time zone change from Frankfurt to America, he emphasized. It's also important to acclimate properly to the first few days after arrival, Harding added.
The soccer team Eintracht Frankfurt is currently on a North American tour, highlighting their belief in the growing importance of the American sports market for soccer, particularly with the World Cup 2026 scheduled to take place in both the USA and Mexico. Eintracht Frankfurt's sporting director, Timmo Harding, shares this perspective, seeing America as a significant market with an emerging soccer scene. During this tour, Eintracht Frankfurt will play against Mexican club FC Juárez and Louisville City, as part of their preparations for the upcoming Bundesliga season. Harding acknowledges the challenges of this tour, including the time zone change from Frankfurt to America, and stresses the importance of acclimating properly to the new surroundings upon arrival.
