Athlete Caitlin Clark accomplished a feat unmatched since Michael Jordan.
A WNBA player recently signed a multiple-year contract with Wilson Sporting Goods, the league's official basketball provider. This partnership will result in "signature basketball collections" honoring the athlete's legacy, according to a recent announcement.
Wilson plans for Clark to evaluate and provide input on various basketball products, act as a brand ambassador, and release fresh collections featuring the athlete throughout the remainder of 2024. Furthermore, the athlete will lead the creative direction of her first-ever signature basketball line set to launch later this year.
The monetary details of this agreement were withheld.
Apparently, Clark is the first female athlete to secure a collection with Wilson, a representative informed CNN. This arrangement mimics Jordan's collection in the '80s, which featured signature basketballs and apparel.
Clark expressed excitement about collaborating with Wilson once more, who accompanied her through several turning points in her career. "I'm ecstatic to keep pushing the bounds of basketball together with them," she stated in the press release. "It's bizarre to contemplate possessing my own basketball collection and conveying its meaning for incoming generations of athletes."
The initial collection launched online, featuring gold-tinted basketballs showcasing Clark's drawing alongside her signature.
Wilson, which has crafted NBA game balls for many years, was appointed the official WNBA game ball supplier in 2020. The brand also sells basketballs with WNBA team logos embossed on them.
The WNBA darling, ranked first in the draft, became a member of the Indiana Fever this month. Her debut game significantly boosted the league's viewership—drawing 2.1 million viewers on ESPN2, ESPN+, and Disney+, making it the most popular WNBA match in more than two decades.
Reports suggest that Nike is on the verge of sealing a deal with Clark to create her shoe line, though no formal announcement has been made. Besides this, she has additional endorsement deals with State Farm, Gatorade, Panini, and others worth roughly $3 million.
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The athlete's new partnership with Wilson Sporting Goods will involve her evaluating various basketball products and acting as a brand ambassador, contributing to the release of fresh collections throughout 2024. This collaboration in the business sector marks a significant milestone, as Clark becomes the first female athlete to secure a collection with Wilson.
Source: edition.cnn.com
