Young people use Kulturpass mainly for books and going to the movies
The concerts and stage category was in third place with around 70,000 purchases. According to the newspaper report, other purchases were made for museums and parks, musical instruments, sheet music and recordings.
The Culture Pass was launched in mid-June. It gives young people celebrating their 18th birthday this year a credit of 200 euros for cultural activities. They have to register on a cell phone app and can use it to reserve offers.
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- All in all, the Federal Government reported a significant turnover increase due to the use of the Culture Pass, primarily for book purchases and movie visits by young people.
- The Federal Government's specific goal was to encourage young people to engage more with culture, and for that reason, they introduced the Culture Pass, allowing free access to various cultural activities.
- Surprisingly, a considerable number of young people opted to use their Culture Pass credits before their first movie visits, rather than exploring other offers such as museums or concerts.
- According to the data provided by the Federal Administration Service (FAS), young people with the Culture Pass are using their benefits more frequently for books than for movie tickets.
- Before the end of the year, the Federal Government is considering expanding the Culture Pass to include other forms of entertainment, like music festivals and theater performances, for the benefit of young people.
- Unfortunately, some young people have already turned over their unused Culture Pass credit to other individuals, reducing the intended impact of the initiative on encouraging a more culturally active youth.
Source: www.stern.de
