- Woidke's Baldness Contrasting with the Right: SPD Employs Animated Advertisement
The SPD is highlighting Woidke's bald pate to attract new voters in the final stretch of the election. The Brandenburg SPD is utilizing digital animation and Woidke's bald head to connect with different voter demographics during this critical campaign period. Kolesnyk, the SPD General Secretary, commented, "Not 'right-wing bald heads,' but if bald, then Woidke." Initially, only the top portion of Woidke's bald head appears on screens, followed by a full reveal of the slogan, "If bald, then Woidke," alongside a reference to the September 22 election.
The campaign focuses on emphasizing the significant contrast between Woidke and the AfD, which is under suspicion of right-wing extremism by the domestic intelligence agency. According to Kolesnyk, the main question is, "Who can voters see as Minister-President?" The SPD believes that extremists should not hold power. The campaign aims to engage younger voters and those who generally avoid political content.
Woidke's bald head in cinemas, hardware stores, and the digital realm
After the recent RBB poll by Infratest dimap, which placed the AfD at 27 percent and the SPD at 23 percent, ahead of the CDU with 18 percent, Kolesnyk sees a tight race. Woidke has declared that he will leave state politics if the SPD fails to lead the party. Since 1990, the SPD has governed the state with various partners.
The animated motif will be displayed in locations such as Potsdam, Falkensee, Teltow, and Kleinmachnow upon a truck on Tuesday, primarily in the Berlin area. It will also be shown on screens in four cinemas and five hardware stores, as well as on Facebook and Instagram online. Kolesnyk explains the SPD's choice to avoid TikTok advertising, stating, "We reach all eligible age groups on Facebook and Instagram."
The animated depiction of Woidke's bald head is a key part of the SPD's strategy to reach out to younger voters and those usually uninterested in political content. At cinemas, hardware stores, and digitally, voters will frequently encounter this unique campaign element.
During the final stages of the election, the SPD is utilizing Woidke's bald pate in their campaign, positioning it as a contrast to the perceived right-wing extremism of their opponents.
