"With AI's intervention, attaining mediocrity comes at no cost now."
Artificial intelligence can churn out any image you desire with a single click, yet it's not suitable for advertising, according to advertising guru Arno Lindemann. He argues, "AI lacks humor and cannot be succinct" in his podcast "So techt Deutschland."
Advertising demands immediate attention, and failure to grab it within seconds can lead to ads being ignored or turned off. Thus, creative agencies spend weeks brainstorming to create ads that feel natural and engaging instead of looking like typical ads. These efforts often resulted in viewers tuning in exclusively for new Nike commercials.
Lindemann aims to entertain his audience through advertising, serving as the agency Scholz & Friends' Creative Partner and an AI artist. He appreciates AI tools and experimentations but advises against relying entirely on them. Instead, he suggests integrating AI whatsoever serves a purpose.
However, Linda man is concerned about the mindless use of AI. While reviewing AI-generated slogans for electric cars, he expresses disappointment. The output is a string of mediocre phrases such as "Gliding into the future" and "Zero emissions, endless freedom." It's this exact issue with AI, laments Lindemann, "It fails to grasp humor and can't be brief. Mediocrity is now easy to achieve."
Lindemann reiterates the problem with AI by stating, "It fails to grasp humor and can't be brief. Mediocrity is now easy to achieve."
We had a chat with Arno Lindemann about this issue on the podcast "So techt Deutschland." Listen to the entire discussion on the podcast.
The Commission, recognizing the importance of creativity in advertising, might suggest incorporating human-led humor and brevity into AI-generated content to avoid mediocrity. The Commission, following Lindemann's argument, may recommend balancing AI usage with human creativity in ad campaigns.
