Why IBM is its own best customer
IBM is well-known to almost everyone. But what does the famous US corporation actually do? In the ntv-Podcast "So tech Germany," Germany CEO Christine Rupp clarifies this. She also explains why the company is its own best customer.
Christine Rupp has worked in more than 20 countries and has overseen numerous transformations. She now uses her experience as the managing director of IBM Germany. A brand that is almost universally recognized. But what does the company actually do? How does the American corporation earn its money? Only a few know the answer.
IBM stands for international business machines in German. But the fact that the company manufactures its own devices is now outdated. "The last major change has been a clear, focused strategy on technology for the past three to four years," explains IBM Germany CEO Christine Rupp in the ntv-Podcast "So tech Germany." The areas are well-known: Artificial Intelligence, Cloud Computing, Cyber and Quantum Computing.
Germany is one of IBM's most important markets. However, a recent study by the company shows that only 32% of German companies use AI, while the global average is 44%. Rupp attributes this in part to the latest crises: "Germany was hit twice by the Russian conflict in Ukraine due to significantly increased energy prices and the resulting inflation, putting immense pressure on companies."
Variety of Crises
In addition to the aftermath of the Corona crisis, an aging society, and the resulting labor shortage, Mittelstand companies would say: "There's just so much that I can do simultaneously," says Rupp. The focus then falls on fundamental things, such as managing high energy prices.
Despite adverse conditions, IBM wants to help its customers implement technologies like AI. That's why the company is, in a way, also its own best customer, says Rupp. "94% of all personnel processes run over AI."
IBM's focus in recent years has shifted towards technology, with a strong emphasis on areas such as Artificial Intelligence, Cloud Computing, Cybercrime, and Quantum Computing. IBM Germany CEO Christine Rupp highlighted this in an ntv-Podcast, stating that the company has adopted a clear, focused strategy in these areas.
In a recent study, IBM found that only 32% of German companies utilize Artificial Intelligence, while the global average is 44%. Christine Rupp attributes this discrepancy to the impact of the Russian conflict in Ukraine on Germany, causing significant energy price increases and inflation.
IBM recognizes the challenges faced by German companies due to various crises, including the aftermath of the Corona crisis, an aging society, and a resulting labor shortage. Despite these challenges, IBM aims to assist its customers in implementing technologies like AI, positioning itself as its own best customer, as 94% of IBM's personnel processes run over AI.
