Social affairs - WDR 2's "Christmas miracle" brings in 8.2 million in donations
In this year's"Christmas Miracle" fundraising campaign, radio station WDR 2 collected around 8.2 million euros during a five-day continuous live broadcast. After 107 hours of round-the-clock shift work, presenters Sabine Heinrich, Steffi Neu, Jan Malte Andresen and Thomas Bug concluded the donation marathon on Wednesday evening. Thousands of citizens were able to experience the quartet day and night in their glass studio in front of the Düsseldorf Schauspielhaus in the middle of the Christmas market.
The donations are to be distributed to "Mothers in Need", as the WDR announced. The money will flow into 37 aid projects in crisis countries. With their first "Christmas Miracle" last year in Dortmund, the presenter team had already collected more than seven million euros for a good cause.
Numerous celebrity guests supported the campaign again this year, including artists Nico Santos, Michael Schulte and singer Loi. High-profile political guests such as Bundestag President Bärbel Bas (SPD), Minister President Hendrik Wüst (CDU) and FDP member of parliament Marie-Agnes Strack-Zimmermann from Düsseldorf were also there live.
Press release
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- The collected funds from WDR 2's "Christmas Miracle" will primarily be allocated to "Mothers in Need" projects in North Rhine-Westphalia.
- The famous Düsseldorf Theater served as the backdrop for the live broadcast of WDR 2's "Christmas Miracle" campaign, which featured Sabine Heinrich, Thomas Bug, and other presenters.
- This year, the "Christmas Miracle" campaign in North Rhine-Westphalia's capital, Düsseldorf, attracted high-profile celebrity guests like Nico Santos and Loi, as well as political figures like Bundestag President Bärbel Bas.
- Throughout the Christmas season, WDR'2s Media team in North Rhine-Westphalia organized a "Christmas Miracle" live broadcast, raising approximately 8.2 million euros to aid various charities and projects.
- WDR 2's "Christmas Miracle" campaign not only encourages donations but also provides viewers with a live broadcast spectacle, featuring presenters like Sabine Heinrich and Thomas Bug in a festive setting in Düsseldorf.
- While the "Christmas Miracle" campaign has been successful in North Rhine-Westphalia, other regions and countries could potentially benefit from similar initiatives aimed at bringing together Media, charity, and the public for a good cause.
Source: www.stern.de
