Underrepresented Groups, Alternative Communities, or Individuals Belonging to Diverse Cultures and Backgrounds. - Visual display underscores expanding approval of Sorbian community.
Growing Support for Sorbian Language and Culture
Initial evaluations of the "Sorbish? Absolutely!" marketing strategy by the Saxon Ministry of Culture indicate promising results. There's been a notable rise in the appreciation of the Sorbian language and culture's significance and usage in public spaces, as reported by the ministry. A striking 87% of participants now regard the preservation of the Sorbian language as crucial, marking a 7% surge from the initial survey conducted in October 2023. Additionally, belief in the positive impact of Sorbian culture on tourism within the Upper Lusatia region has increased from 76% to 84%.
Growing Acceptance of Sorbian in Daily Life
Acceptance of the use of Sorbian in everyday interactions has experienced a significant boost. 41% of residents in the Sorbian community and 28% from bordering districts now embrace hearing Sorbian spoken around them. This figure was 37% and 25% respectively in the 2023 survey.
Approximately 1,796 individuals, both from the Sorbian community and its surrounding areas, participated in three rounds of polling conducted between October 2023 and July 2024, sharing their perspectives on the Sorbian language and the marketing campaign.
Plans for Future Campaigns
"Our objective with this marketing campaign is to educate, stimulate curiosity, and nurture understanding regarding the Sorbian language and culture," expressed Barbara Klepsch, the Saxon Minister of Culture (CDU). Only through harmonious coexistence can the Sorbian language and culture persist and flourish. The campaign is set to continue in the approaching months.
Since 2020, the "Sorbish? Absolutely!" marketing campaign has advocated for the co-existence of German and Sorbian in Upper Lusatia.
The increase in acceptance of Sorbian in daily life is evident, with 41% of Sorbian community residents and 28% from bordering districts now comfortable hearing the language spoken around them. This is a significant jump from the 2023 survey figures of 37% and 25% respectively.
Embracing the integration of Sorbian language and culture in public spaces has become more widely accepted, contributing to the growing support for its preservation and appreciation.
