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Twitter alternative from Facebook parent Meta: Threads launches in the EU

The Threads online service from Facebook parent company Meta has been launched in the European Union. Meta CEO Mark Zuckerberg announced the launch of the app in the EU member states on Thursday, months after the service was launched in the US in July. Threads is seen as an alternative to the...

,   and  Christian Meier
2 min read
Logo of threads on a smartphone.aussiedlerbote.de
Logo of threads on a smartphone.aussiedlerbote.de

Twitter alternative from Facebook parent Meta: Threads launches in the EU

Threads is based on the Instagram meta service. Users can create a profile that is linked to their Instagram account. Without their own Threads profile, they can read, share and even report content, but not publish it themselves.

According to the company, the reason for the delayed launch is regulatory requirements in the EU. Among other things, the EU laws on digital services (DSA) and digital markets (DMA) mean that large internet companies such as Meta are subject to stricter regulations.

Among other things, platforms such as the new Threads service must disclose information about personalized advertising and their algorithms. Users must also be able to view posts in online services in chronological order without an algorithm.

jhm/ilo

Read also:

  1. Mark Zuckerberg, the founder of Meta, which owns Facebook, announced the launch of a Twitter alternative called Threads in the EU.
  2. The new service, Threads, is based on Instagram's meta service, allowing users to create a profile linked to their Instagram account.
  3. Despite having a Threads profile, users can still read, share, and report content on the platform if they don't want to publish their own.
  4. Regulatory requirements in the EU delayed the launch of Threads, as large internet companies like Meta are subject to stricter regulations under the EU's digital services (DSA) and digital markets (DMA) laws.
  5. According to EU laws, platforms like Threads must disclose information about personalized advertising and their algorithms to users.
  6. Users should also be able to view posts in online services in chronological order without an algorithm, as per the requirements of the new regulations.
  7. Elon Musk, known for his activities on Twitter, might find a new platform to continue his threaded conversations after the launch of Threads in the EU.
  8. With the launch of Threads, many Instagram users in the EU might consider it as a potential Twitter alternative.
  9. If successful, Threads could potentially challenge Twitter's dominant position in the EU social media market.

Source: www.stern.de

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