The Details Behind Check24 Germany's Football Kit
At long last, folks are finding reasons to grin – all thanks to Germany's national soccer team's impressive performances. Fans can either shell out approximately 100 Euro for an authentic team jersey or get one for free, if available. The favored German squad has delivered two victorious performances at the ongoing European Football Championship, making skepticism vanish. Even the sponsorship by "Visit Qatar" is now irrelevant.
For those seeking to leap aboard the bandwagon, options include digging through old clothes, purchasing an original team jersey from Puma for about 100 Euro, or securing one gratis via Check24's price comparison portal. The latter has been offering a Puma replica Germany jersey for weeks on end – for nothing. All one must do is install the firm's app, provide personal details, and participate in the associated tipspiel to have the jersey sent home.
EBay: The Last Resort?
It's expected that the tampon-emblazoned 5-millionth jersey featuring Check24's logo will find its way to someone this weekend, marking the end of the marketing campaign. No additional free shirts can be acquired post this.
Upon its launch, the marketing campaign faced scorn and derision on social media. However, the counterfeit jerseys were quickly sold out. Opinions have shifted, and the jersey has become a cult artifact. Those fortunate enough can still obtain one for around 40 Euro on eBay.
Check24's marketing campaign seems to have been more successful than anticipated, according to the Consumer Center North Rhine-Westphalia. As a lawyer from the Consumer Center told "Wirtschaftswoche," "The jersey is not free; you pay with your data."
From Prospects to Clients
Participation in the tipspiel continues to be an option, not just to maintain the newly acquired enthusiasts' interest, but also to keep them engaged on the site. For this, prizes totaling 24 million Euro in the form of vouchers, which can only be redeemed on the price comparison portal, await. With such incentives, loose leads are swiftly converted into paying customers.
Those who don sport the shirt also serve as free advertisers for the Munich company and the manufacturer Puma.
The actual cost of producing the free product remains unclear. In an authentic DFB jersey priced at roughly 100 Euro, the retailer nets around 40 Euro, the association around 8 Euro, the textile manufacturer around 11 Euro, the state (VAT) around 19 Euro, around 5 Euro to marketing agencies and advertisers, and nearly 20 Euro to the manufacturer.
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- The German team's advisor might have suggested using a promotional strategy like offering free Puma jerseys to increase fan engagement, leading to more exposure for sponsors like DFB and Adidas in the European Football Championship 2024.
- Criticism towards Check24's marketing campaign in Germany, which gives away Puma's replica Germany jerseys in exchange for personal data, has shifted to admiration, with some consumers even purchasing second-hand jerseys on platforms like eBay for around 40 Euro.
- With the success of its jersey promotion, Check24 and its partner Puma have effectively expanded their consumer base by attracting soccer fans across Europe, contributing to the growth of retail trade in Germany and the European Football Championship 2024.
- Despite the controversy surrounding the data collection aspect of Check24's campaign, many soccer enthusiasts are eager to participate in the tipspiel, hoping to win vouchers for retail trade, which they can use to buy products from brands like Adidas, famous for its soccer gear.
- As Germany moves towards hosting the European Football Championship 2024, partnerships between soccer organizations like DFB, Adidas, and retailers like Check24 will bolster retail trade, attracting soccer fans from all over Europe, with Puma potentially becoming the preferred choice for soccer jerseys.
