Sweden aims to become "slightly more like Europe" in terms of alcohol regulations.
Sweden is loosening its tight grip on its alcohol monopoly, at least a bit. Now, people can purchase liquor directly from breweries, distilleries, and vineyards, if they visit for a tour or a lecture. Prime Minister Ulf Kristersson called it a "freedom reform." This means Sweden will be "a little more like the rest of Europe," he said. The change will affect around 600 small and craft businesses.
Before, alcoholic drinks with over 3.5% alcohol could only be bought at outlets of the state-owned Systembolaget company, or some authorized retailers in rural areas.
This sale can only happen as part of a scheduled tour or lecture, according to government notices. What's more, visitors are only allowed to take home 0.7 liters of spirits, and three liters of wine and beer.
In previous attempts, Sweden has attempted to allow the sale of alcohol straight from the producer, but it hasn't happened yet. Opponents are worried that the loosening may weaken the Swedish alcohol monopoly, which aims to limit alcohol consumption. It's also possible this reform would violate EU laws, because it would give Swedish companies a market that isn't open to companies outside the country.
The Swedish government plans to send the proposal to the EU Commission for analysis this summer. Hoping for a 2025 implementation.
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Sweden's relaxation in alcohol regulations could attract more European tourists, as craft breweries, distilleries, and vineyards now allow direct purchases. However, strict limitations on purchase quantities may hinder significant growth in alcohol sales from local producers.
