Christmas - Survey: second-hand gifts more popular for the festive season
When looking for Christmas presents, more people in Germany are opting for second-hand items: 60 percent can imagine giving second-hand items as gifts. Last year, the figure was only 40 percent.
This is the result of a representative survey conducted by the German Retail Association (HDE) with the second-hand online store and sales service Sellpy and the market research platform Appinio.
According to the survey, one in two people have already given a second-hand product as a gift. Respondents cited sustainability (56%) and the low price (52%) as the most common reasons for their choice. The inclination towards second-hand gifts is particularly strong in the 35-44 age group (61%).
"The poor consumer sentiment among many consumers and the high propensity to save are certainly also contributing to the increased demand for second-hand products," says HDE Managing Director Stefan Genth. In view of inflation and the uncertain outlook for the future, many people need or want to spend less than usual.
Although second-hand is in vogue, the survey shows that bought gifts are much more popular. 68 percent of those surveyed said they were more happy to receive new products.
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- The retail trade in Germany is seeing a shift towards second-hand gifts, as revealed by a survey conducted by HDE, which found that 60% of respondents can envision giving second-hand items as Christmas presents, an increase from last year's 40%.
- In Berlin, the trend towards second-hand gifts is particularly noticeable, with 61% of residents in the 35-44 age group opting for second-hand presents.
- According to the survey, one of the main reasons for this trend is sustainability, with 56% of respondents citing environmental concerns as a factor, followed by the low price of second-hand items (52%).
- Despite the popularity of second-hand gifts, the survey reveals that new products are still more highly desired as Christmas presents, with 68% of respondents expressing greater happiness at receiving new products.
Source: www.stern.de
