Bicycle fair - Study sees high potential for company bike leasing
In the business of rented workers, there is further potential for assessment according to a study. Despite strong growth in recent years, only 37% of employees have the opportunity to purchase a bike from their employer and pay through leasing, states an analysis by consulting firm Deloitte at the start of the Eurobike bike fair (3.-7. July) in Frankfurt. Of these 16.8 million people, only slightly more than 10% have signed such a contract.
"The potential is still far from being exhausted," says study author Kim Lachmann. Among the approximately 204,000 participating employers, on average, around 90% of their employees have not yet leased. The number of companies is increasing continuously – an average of 46% per year since 2019.
The revenue of leasing providers increased to 3.2 billion Euros in the previous year (2022: 2.6 billion Euros). They provided 790,000 bikes to people, compared to 680,000 bikes the previous year. The fleet of three-year leased work bikes grew by around 400,000 to 1.9 million units. Most of these were high-end and expensive bikes. E-Bikes accounted for around 80% of this. Their average leasing price was 3,750 Euros, 800 Euros more than the average price in the entire bike market. The majority of the business is being conducted to a very high extent via the local specialist trade.
- Employees in Frankfurt am Main, Germany, working under various employers in the city, have the chance to obtain a bicycle through leasing programs, as highlighted in Deloitte's analysis presented at the Eurobike bike fair.
- Despite the growth of leasing programs for company bikes, only a small percentage of Deloitte's surveyed employers offer this option to their staff, with only 10% of eligible employees having signed up for such a contract.
- Deloitte's study suggests that there's significant untapped potential in the company bike leasing market, as approximately 90% of employees in participating Hesse-based companies have yet to partake in these programs.
- High-end and expensive e-bikes are the most preferred options among companies in Frankfurt, Germany, making up around 80% of the leased work bicycles, according to data provided by leasing companies like those active in Frankfurt am Main.
- With a constant increase in the number of companies offering company bike leasing programs, the local specialist trade plays a pivotal role in facilitating these transactions, handling the majority of the business in Frankfurt, Germany.
